The Custom Dressmaking Process

We were reminiscing about past clients and creations and we came upon this custom wedding gown. Many years ago, when Jennifer was still working from her home studio, she worked together with the Bride Janice. Janice got married at Maui Tropical Plantation in this beautiful bias-cut silk charmeuse wedding gown. With the new year around the corner and many brides-to-be preparing for a busy 2022, we wanted to share a bit more about the custom wedding gown process at JOA.

At the Atelier, we treat the custom wedding gown process as a one-of-a-kind experience. We curate the process to each individual client we work together with. We want our clients to feel comfortable and confident through every step of the way… all the way to the last dance at the reception. For us at JOA, the custom wedding gown process is about getting to know our clients in order to truly let their personalities shine through on their wedding day in their custom made dress. 

The general structure of our custom wedding gown process begins with an initial consultation to make sure the bride and JOA are a good match. This is an important step as the process is very much a collaborative process and we want to make sure that we are on the same page. Afterwards, we will set up a design consultation to begin the draft of your dream wedding gown. This is always a very exciting meeting as we dream up all of the possibilities and details. Jennifer will then create a visual design for you to review to make sure it fits your vision. Next, the JOA team will create a toile, or sample dress. Once the sample garment is approved by you, we will create the real garment from the chosen fabrics. We will have as many fittings as needed to make sure all fits right and you feel comfortable in your gown. 

Creating a wedding gown is a rich and full process. Your gown becomes embedded with something very intentional and meaningful as you were a part of the process the entire way. For Jennifer, it’s very personal, as the gowns are a labor of love. She is a bit sad to see them go, but happy for the bride. It is a process she would like to share with every woman getting married. If you’d like to know more about our custom wedding gown process click here or email us at At JOA we are passionate about creating and collaborating. We would love to work together with you on bringing your unique vision to life!

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