Humble Beginnings

This week we have a fun throwback to when Jennifer first came to Maui 20 years ago and she started working from her home for friends and by word of mouth. She was fortunate to meet many lovely people on Maui who came to her home studio. Some of them include Bride Lia from Kauai and Bride Wailani from Maui, who she created custom wedding gowns for. It has been a beautiful evolution to arrive to where we are today.

A custom gown with lace for Bride Lia. The lace had a scalloped edge that we cut off and applied on the neckline front and back.

Bride Wailani Artates with her Bridesmaids on her wedding day. Another custom wedding gown we created.

It is with a warm heart we reflect on our humble beginnings – from Jennifer working out of her home studio to where we are today.

Our one room studio space in Makawao Plaza.

When we first moved into our studio space at Makawao Plaza, we had one room. It was very sweet and small and exactly what we needed at the time. There was just enough room for a small changing room, a few sewing machines, a table and a seating area for our clients. Then, we expanded into the second room. We quickly filled that space with an expanded fitting room, storage closet, and larger changing room.  In June 2021, we moved to the first floor of our building into a much larger and spacious studio to host our growing Atelier.

Our new studio space we moved into June 2021.

We now operate our professional Atelier off of Baldwin Avenue in Makawao in a beautiful, bright spacious studio. We have an amazing team including Jennifer, our talented sewing assistants – Elaine, Sophia, Lynne, and Lisa, our incredible office coordinator Yasmine, and our newest addition – Atelier assistant Micah. 

Many thanks to the Maui community for continuing to support our business! We are grateful to each client, new and old, we encounter. We are here for you! From your prom dress to your wedding gown, JOA is here for you for all of your special occasions!

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