Q&A: featuring local clothing shops of Maui

2.0 – Jasmine Bustamente, Owner of ÂME Maui, Paris

Continuing our Q&A series highlighting some of our favorite boutiques of Makawao and Paia is Jasmine Bustamente, Owner of ÂME Maui. In this series, you will hear about the passions and inspirations behind these local shops, some words of encouragement for the future, and reflections/lessons on navigating a business during the pandemic. Read all about what Jasmine’s insights and reflections below…

Q: Tell us about your shop, your ethos and your inspiration for starting your boutique!

A: ÂME Maui, Paris was born from Bulletproof Aura (Callie Mahoney) + Jasmine Honey Jewelry (myself) brainstorming ways to bring our own product and designs together as a collective as well as other artists and designers that are less known or not available on Maui. From that idea ÂME was born, just an online boutique and pop-ups for the first year, then we moved into a showroom for another year and now we have expanded into a proper brick and mortar in Makawao town. 

Q: How are you navigating your way through COVID-19 times?

A: Navigating through the pandemic has been interesting to say the least. I was fortunate enough to acquire our current location because our friends, Holoholo Surf moved into a larger space, so I wasable to move into their previous space. I wasn’t sure what to expect opening our first brick and mortar mid pandemic, but friends, family and the community have been very supportive. 

Q: What is the biggest lesson you learned from the pandemic so far?

A: The biggest lesson from the pandemic is being flexible and ready for anything.

Q: What can you share about sustainability and fashion?

A: It has always been important that everything is ethically sourced. I hand make all Jasmine Honey Jewelry pieces from start to finish so I understand the amount of work it takes. It’s important that the products at ÂME are ethically sourced and produced.  

Q: What is one product you are raving about right now in your shop?

A: The French vintage work bleus, popularized by French factory workers in the late 1800’s, they are highly coveted treasures hand selected by Callie in Paris.  We offer jumpsuits, overalls, trousers, and jackets, most pieces sell out almost immediately. 

Q: How can the community help your business and other local businesses impacted by COVID-19?

A: The biggest way people can help is shop local! Tell your friends and family to shop local, post your favorite places to shop on social media and there’s always the good ol’ coconut wireless. 

Q: What are you most looking forward to for the future of your shop and the community?

A: Pre pandemic we loved hosting pop-ups with lots of people & drinks flowing, we’re looking forward to the day we can do that again.


Thank you so much Jasmine for sharing more about your shop with us and how it has been navigating through the pandemic. We can’t wait to see what is next for your beautiful shop! As Jasmine mentioned, shop local to help your local businesses through these tough times. Check out ÂME in Makawao and support this amazing local business, or shop online through their website www.amemauiparis.com. Thank you Jasmine and stay tuned for the next Q&A! 


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